GEMTYE is an over-due celebration of form and function that has beautifully bridged the gap between a comfortable hair tie and a unique piece of jewelry. It was founded on one simple premise: Managing your hair should be fun, fashionable and an extension of your own unique style. Born as a solution to end the “ho-hum black elastic band”, GEMTYE is ideal when choosing an outfit that requires a bit of effort or for any moment you need to look your best.